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The Rich Are Feeling Richer

Affluents say their situations are improving, according to Danzinger survey.

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By: TOM BRANNA

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Employment may be hovering around 10%, housing remains a bust, and the stock market is moving up and down in fits and starts. Still, wealthy folks are feeling pretty good about themselves these days. Unity Marketing’s exclusive Luxury Tracking Study results are in for the fourth quarter 2009 and they show a marked improvement in consumer sentiment among affluent consumers, defined as those at the top 20% of household income—in this casesurvey respondents with average incomes of $239,3000 a...

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